CTAM Europe Cable Marketing EuroSummit ‘09
24 - 25 September, Sheraton Lisboa Hotel & Spa – Lisbon, Portugal

 

Click here to download the Conference Floor plan.

 

Pre-Summit - Wednesday, 23 September

Time Frame

Session

Location

17:30 – 19:30

Pre-Summit Networking Reception

Planning to arrive the night before EuroSummit ’09? Come to our Pre-Summit Networking Reception atop the penthouse lounge. It’s the perfect place to unwind, gather with colleagues over cocktails and hors-d’oeuvres, while enjoying entertainment and stunning views of Lisbon.

Panorama Bar / Hotel Sheraton


Sept. 24.

Location

Session

08:00 - 09:00 Conference Foyer
Registration - Coffee Service
details
09:00 - 10:00 White Plains 2/3/4
Welcome Address and Day 1 Keynote
details
10:00 - 11:00 White Plains 5
The Great Houdini Act – How customers use new media to break away from the constraints of time, place and device
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10:00 - 11:00 White Plains 2/3/4
Solon European Cable Survey 2009
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11:00 - 11:30 Conference Foyer
Coffee Service
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11:30 - 12:30 White Plains 5
Using Customer Experiences to Compete - While Reducing Churn, Increasing Acquisition and Optimizing Costs (Panel)
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11:30 - 12:30 White Plains 2/3/4
Transcending the Hype of Broadband Video: 5 forces that will determine the future of “Over The Top”
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12:30 - 14:00 Conference Foyer
Networking Lunch
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13:00 - 13:30 White Plains 2/3/4
General Assembly: Make CTAM Europe You Cable Marketing Organization
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14:00 - 15:00 White Plains 2/3/4
Fighting Fiber with Fiber - How to Market ED 3.0 (Panel)
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14:00 - 15:00 White Plains 5
Customer Care Up Close: Building Loyalty in Times of Recession with Personalized, Dynamic Bundles (Panel)
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15:00 - 16:00 White Plains 5
The Key to Selling to Small Enterprises and SOHO Businesses (Panel)
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15:00 - 16:00 White Plains 2/3/4
Inside Tips on Marketing Smarter in the Down Economy (Panel)
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16:00 - 16:30 Conference Foyer
Coffee Service
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16:30 - 17:30 White Plains 2/3/4
CMO Forum: Insight Driven Marketing
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17:30 - 18:30 Conference Foyer
Day 1 Networking Reception
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19:30 - 00:00 Belem Bar Café
Creative Awards Ceremony & Kick-Off Party
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Sept. 25.

Location

Session

08:00 - 09:00 White Plains 5
Networking Breakfast: Cable Finance for Marketers
details
08:30 - 09:00 Conference Foyer
Coffee Service
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09:00 - 10:30 White Plains 2/3/4
Day 2 Keynote Speech
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10:30 - 11:30 White Plains 2/3/4
CEO Forum: Challenges and Opportunities for Cable in the New Economy
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11:30 - 12:00 Conference Foyer
Coffee Service
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12:00 - 13:00 White Plains 2/3/4
Driving ARPU in a Down Economy (Panel)
details
12:00 - 13:00 White Plains 5
“Turning Cinderella into a Real-World Princess: How the Right Sales Approach can Boost RGU and Conversion Ratio within a Quarter.” (Panel)
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13:00 - 14:00 Conference Foyer
Networking Lunch
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14:00 - 15:00 White Plains 2/3/4
Corporate Social Responsibility: An Engine to Create Long-Term Value? (Panel)
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15:00 - 16:00 Conference Foyer
Post-Summit Cocktails / Closing Remarks
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Conference Floor Plan