Pre-Summit - Wednesday, 23 September | 17:30 – 19:30 | Pre-Summit Networking Reception Planning to arrive the night before EuroSummit ’09? Come to our Pre-Summit Networking Reception atop the penthouse lounge. It’s the perfect place to unwind, gather with colleagues over cocktails and hors-d’oeuvres, while enjoying entertainment and stunning views of Lisbon. | Panorama Bar / Hotel Sheraton |
| 08:00 - 09:00 |
Conference Foyer |
Registration - Coffee Service
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| 09:00 - 10:00 |
White Plains 2/3/4 |
Welcome Address and Day 1 Keynote
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| 10:00 - 11:00 |
White Plains 5 |
The Great Houdini Act – How customers use new media to break away from the constraints of time, place and device
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| 10:00 - 11:00 |
White Plains 2/3/4 |
Solon European Cable Survey 2009
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| 11:00 - 11:30 |
Conference Foyer |
Coffee Service
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| 11:30 - 12:30 |
White Plains 5 |
Using Customer Experiences to Compete - While Reducing Churn, Increasing Acquisition and Optimizing Costs (Panel)
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| 11:30 - 12:30 |
White Plains 2/3/4 |
Transcending the Hype of Broadband Video: 5 forces that will determine the future of “Over The Top”
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| 12:30 - 14:00 |
Conference Foyer |
Networking Lunch
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| 13:00 - 13:30 |
White Plains 2/3/4 |
General Assembly: Make CTAM Europe You Cable Marketing Organization
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| 14:00 - 15:00 |
White Plains 2/3/4 |
Fighting Fiber with Fiber - How to Market ED 3.0 (Panel)
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| 14:00 - 15:00 |
White Plains 5 |
Customer Care Up Close: Building Loyalty in Times of Recession with Personalized, Dynamic Bundles (Panel)
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| 15:00 - 16:00 |
White Plains 5 |
The Key to Selling to Small Enterprises and SOHO Businesses (Panel)
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| 15:00 - 16:00 |
White Plains 2/3/4 |
Inside Tips on Marketing Smarter in the Down Economy (Panel)
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| 16:00 - 16:30 |
Conference Foyer |
Coffee Service
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| 16:30 - 17:30 |
White Plains 2/3/4 |
CMO Forum: Insight Driven Marketing
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| 17:30 - 18:30 |
Conference Foyer |
Day 1 Networking Reception
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| 19:30 - 00:00 |
Belem Bar Café |
Creative Awards Ceremony & Kick-Off Party
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| 08:00 - 09:00 |
White Plains 5 |
Networking Breakfast: Cable Finance for Marketers
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| 08:30 - 09:00 |
Conference Foyer |
Coffee Service
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| 09:00 - 10:30 |
White Plains 2/3/4 |
Day 2 Keynote Speech
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| 10:30 - 11:30 |
White Plains 2/3/4 |
CEO Forum: Challenges and Opportunities for Cable in the New Economy
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| 11:30 - 12:00 |
Conference Foyer |
Coffee Service
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| 12:00 - 13:00 |
White Plains 2/3/4 |
Driving ARPU in a Down Economy (Panel)
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| 12:00 - 13:00 |
White Plains 5 |
“Turning Cinderella into a Real-World Princess: How the Right Sales Approach can Boost RGU and Conversion Ratio within a Quarter.” (Panel)
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| 13:00 - 14:00 |
Conference Foyer |
Networking Lunch
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| 14:00 - 15:00 |
White Plains 2/3/4 |
Corporate Social Responsibility: An Engine to Create Long-Term Value? (Panel)
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| 15:00 - 16:00 |
Conference Foyer |
Post-Summit Cocktails / Closing Remarks
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