08:00 - 09:00
Conference Foyer |
Registration - Coffee Service
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09:00 - 10:00
White Plains 2/3/4 |
Welcome Address and Day 1 Keynote
During our opening session, attendees will be welcomed by CTAM Europe’s Chairman who will share the EuroSummit ‘09 objectives, describe the two-day agenda, and introduce the Day 1 Keynote Speaker.
Welcome Address: Chad Raube, Investment Partner, Dawn Capital and CTAM Europe Chairman
Keynote Speach:
Bundling and Convergence: How do they Impact Your Marketing & Distribution? The Triple Play was truly a home run for our industry. Yet marketing these packages has become more of a challenge than previously thought. How do bundles reinforce a USP? And as convergence emerges, how do operators accelerate their growth while capitalizing on this trend? Telenet shares optimal strategies for marketing and distributing your brand in the future. Keynote Speaker: Duco Sickinghe CEO, Telenet
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10:00 - 11:00
White Plains 5 |
The Great Houdini Act – How customers use new media to break away from the constraints of time, place and device
(Concurrent session) Strategies for new revenue streams in a cross-platform world. Mobile devices and new media services that allow people to timeshift and placeshift media are changing consumption habits and the industry power balance. This session explores how the cable industry can embrace new media and offer media experiences that make money for the industry and keep users happy, regardless of where and when the users want to consume content, and independent of device they do it with.
Presenter:
Olof Schybergson, Founder and CEO, Fjord
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10:00 - 11:00
White Plains 2/3/4 |
Solon European Cable Survey 2009
(Concurrent session) What are the top strategic issues our industry faces over the next two years? Find out from this latest survey of leading European cable operators. Learn how the industry is dealing with financial crisis, monetizing digital, marketing high speed broadband, customer experience and other critical issues.
Presenter: Dorothea Wichert-Nick, Managing Director, Solon Consulting
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11:00 - 11:30
Conference Foyer |
Coffee Service
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11:30 - 12:30
White Plains 5 |
Using Customer Experiences to Compete - While Reducing Churn, Increasing Acquisition and Optimizing Costs (Panel)
(Concurrent session) Now more than ever, optimizing the end-to-end customer experience is critical for success. As technology-based competition converges, low-cost operators enter the market, and satellite steps up its acquisition efforts, cable must use a different strategy than price to win customers, increase loyalty and optimize costs. This highly informative session shares best practices from the cable industry among others, plus key steps for ensuring the most rewarding customer experiences - and higher margins for your organization.
Moderator: David Hicks, CEO, Mulberry Consulting
Speakers:
Arko Van Brakel - Entrepreneur
Federico Cesconi - Cablecom /UPC Switzerland
Meredith Flynn-Ripley - President and CEO, MediaFriends
Sean Risebrow - Director of Customer Experience, Virgin Media
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11:30 - 12:30
White Plains 2/3/4 |
Transcending the Hype of Broadband Video: 5 forces that will determine the future of “Over The Top”
(Concurrent session) How will broadband video disrupt the subscription video market? Almost everyone has a theory. Yet the real forces behind its emergence are often misunderstood. While consumer attitudes and behaviors can be instructive, the supply side provides the best insight into how - and when – this next significant media platform will surface. In this engaging session, we will assess the accuracy of commonly held beliefs about broadband video and reveal the five market forces to watch as predictors.
Presenter: Boyd Peterson, Client Service Officer and Research Fellow, Grail Research
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12:30 - 14:00
Conference Foyer |
Networking Lunch
Networking is one of the key benefits of attending a CTAM Europe event. Our lunchtime forum is a great way to meet the featured presenters, discuss topics from EuroSummit ‘09 and share ideas in an informal setting. You’ll also find time to chat with peers, renew acquaintances and mingle with colleagues.
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13:00 - 13:30
White Plains 2/3/4 |
General Assembly: Make CTAM Europe You Cable Marketing Organization
CTAM Europe's chairman will host the organization’s general assembly. During this session member-attendees will have the opportunity to provide input into the basic operations and strategic development of CTAM Europe. This is an opportunity to make CTAM Europe YOUR cable marketing organization, so we encourage all members to attend and participate in the discussions.
Agenda items include:
- Organizational update
- Financial update
- Board elections
- Committee participation
- Going forward
Presenters:
Chad Raube, CTAM Europe Chairman
Chris Winkelmolen, Co-Chair CTAM Europe
Jace Johnson, CTAM Europe Secretary & Treasurer
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14:00 - 15:00
White Plains 2/3/4 |
Fighting Fiber with Fiber - How to Market ED 3.0 (Panel)
(Concurrent session) With Telcos rapidly expanding their fiber-to-home footprint across Europe, newer and more advanced services for customers are being enabled each day. Fortunately, Eurodocsis 3.0 has leveled the playing field for cable operators – and in some cases, it provides a distinct competitive advantage. Learn how leading operators are co-opting the "Fiber" message and deploying it, not only to promote broadband products, but to support their entire portfolios as well.
Moderator: Judith Bogner - Reporter, Bloomberg Television Speakers:
Eric Forsthoefel, Director Marketing Communications, UPC Broadband
Jon James, Executive Director Broadband, Virgin Media
Pascal Dormal, Managing Director Belgium / Director Group Development, Numericable
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14:00 - 15:00
White Plains 5 |
Customer Care Up Close: Building Loyalty in Times of Recession with Personalized, Dynamic Bundles (Panel)
(Concurrent session) As consumers cut back on spending and services they may deem “non-essential,” how do cable operators ensure brand loyalty and increase revenue while meeting the needs of thrifty customers? This panel will focus on how to leverage highly personalized packages and bundles, enabling you to offer subscribers what they want, how and when they want it. We’ll explore dynamic promotions based on usage history, subscriber profiles and other marketing strategies for increasing ARPU and boosting loyalty. Moderator:
Robert Murray - President, Compass Peak Inc
Speakers:
Chris Hoover - Chris Hoover - VP of Product Management, Openet
Clare Iles - Director of Customer Marketing, ONO
Piet Porteman - Director Customer Segment Development, Telenet
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15:00 - 16:00
White Plains 5 |
The Key to Selling to Small Enterprises and SOHO Businesses (Panel)
(Concurrent session) With the rapid growth of SOHOs and small enterprises worldwide, it’s never been more important to address their unique business needs. What drives them to buy technology? How are the “3 legs” of the SOHO stool - products, segments and channels - assembled? Learn best practices from across the globe from industry experts who share their successes and challenges in selling to the world’s 80 million SOHOs and small enterprises. Hear what UPC broadband discovered from selling to SOHO businesses, and other tales from the field.
Speakers:
Frans-Willem de Kloet - MD Business Services, UPC Broadband
Steve Hilton- Vice President at Yankee Group
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15:00 - 16:00
White Plains 2/3/4 |
Inside Tips on Marketing Smarter in the Down Economy (Panel)
(Concurrent session) Marketing can be a daunting task, even in the best of times. Competitive pressures and costs can be significant, and companies often have to do more with less. Yet in every economic slowdown, there are always those who excel and prosper; strategically able to seize market share, reach new customers and streamline operations. In this session, you’ll meet top performers from leading product, sales and PR organizations who share a wealth of marketing secrets with you. Moderator: Dennis Hodges -Managing Director, New Perspective, Kft.
Speakers:
Bruce Dunlop - CEO, Bruce Dunlop & Associates
David Hulbert - Senior Partner, Ravensbeck
Duane Dick - Partner, Sand Cherry Associates
Sam Moorthy - Consultant, Trainer & Coach, Icons & Images
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16:00 - 16:30
Conference Foyer |
Coffee Service
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16:30 - 17:30
White Plains 2/3/4 |
CMO Forum: Insight Driven Marketing
Never before have cable professionals enjoyed greater access to information about customers. Interactive and social media produce ever-new and seductive data about what consumers think and want. Yet this wealth of information has created a poverty of attention – and new challenges for marketers who must work harder to engage consumers. In this session, our panel of marketing pros will share metrics, analytics and social media they use to make the most effective, insight-driven decisions. Moderator:
Boyd Peterson, Client Service Officer and Research Fellow, Grail Research Panelists:
Annika Sten-Parson - Head of Sales, Products & Marketing, ComHem
John Vonk - VP Video Products, Comcast Cable
Jorge Filipe Santos Graça - Head of Television Services, ZON Tv Cabo
Juan José Alfonso - VP of International Marketing, ESPN
Maik Emmermann - SVP Marketing & Product Management, Unitymedia
Marcus Banks - Commercial Strategy Director, Virgin Media
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17:30 - 18:30
Conference Foyer |
Day 1 Networking Reception
Grab a beer and meet colleagues from all over Europe, along with EuroSummit’09 presenters, at our casual Networking Reception. Enjoy local snacks, entertainment and great company.
19:00 -
Transportation to Creative Awards Ceremony & Kickoff Party
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19:30 - 00:00
Belem Bar Café |
Creative Awards Ceremony & Kick-Off Party
Our CTAM Europe Creative Awards competition recognizes outstanding achievement and creative excellence in cable marketing. This year’s Gold, Silver, and Bronze winners will be announced at a special awards ceremony kicking off our Annual Bash. This not-to-be-missed party will be hosted at Belem Bar Cafe, a chic, riverside restaurant-bar-club. One of the trendiest spots in Lisbon, this fabulous venue offers superb dinner specialties, local drinks and live entertainment all night long. |
