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08:00 - 09:00
White Plains 5 |
Networking Breakfast: Cable Finance for Marketers
Begin Day 2 with a better grasp of how your finance colleagues view operations: from an Income Statement, Capital Spending and Free Cash Flow perspective. This informal breakfast is a great way to network and learn more about common industry terms and metrics used to assess the financial performance of businesses and products. KPIs, network statistics, subscriber types, ARPU, gross & operating margins, operating cost categorizations, capital expenditure types and basic free cash flow are just a few of the buzzwords we’ll define. So bring a hearty appetite for food – and learning!
Presenter: Jace Johnson, CTAM Europe Secretary & Treasurer
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08:30 - 09:00
Conference Foyer |
Coffee Service
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09:00 - 10:30
White Plains 2/3/4 |
Day 2 Keynote Speech
Jeffrey F. Rayport will address how consumer experiences of broadband video on PCs and mobile devices are creating tough challenges for pay-TV. As providers compete harder for consumer attention in a ubiquitously networked world, they must find new ways to raise viewer engagement, satisfaction and loyalty.
Don’t miss this dynamic keynoter share innovative ideas about how operators and cable networks in Europe should provide better functionality (as distributors) or better programs (as content companies) to keep pace with alternative delivery systems like video over broadband, that will require unique collaborations between distributors and networks in the months to come. Keynote Speaker:
Jeffrey Rayport, Founder and Chairman, Marketspace LLC
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10:30 - 11:30
White Plains 2/3/4 |
CEO Forum: Challenges and Opportunities for Cable in the New Economy
In this lively forum, some of our industry’s top CEOs debate a host of important issues. Differentiation and competition: how, if at all, have they changed? Content: what is its unique value and how can cable leverage it? What can content providers do to support cable operators, and vice versa? Market trends: ARE 100Mbps, mobility and portability of devices, over-the-top content or convergence the main forces driving products to market?
You’ll also hear valuable strategies for improving customer service. Why MSOs must lock in customers through content, products, bundling and improved service. How to balance cost control with needed investments in people, systems and networks in order to meet and exceed customer expectations. Consumer research and how data can be used to deliver the best possible customer experiences, plus much more. Moderator: Adam LeBor, Journalist & Author, The Times Panelists:
Bernard Dijkhuizen - CEO, Ziggo
Darren Childs - Managing Director, BBC Worldwide Channels
Eric Tveter - CEO, CableCom
Linda Jensen - CEO, HBO Central Europe
Rodrigo Costa - CEO ZON Multimedia
Tomas Franzén - CEO, Com Hem
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11:30 - 12:00
Conference Foyer |
Coffee Service
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12:00 - 13:00
White Plains 2/3/4 |
Driving ARPU in a Down Economy (Panel)
(Concurrent session) What’s the best way to drive ARPU in this down economy? Everyone wants to know! In this insightful panel, experts share novel strategies and nontraditional tools for increasing ARPU using your existing customer base. Preview solutions based on actual deployments or innovations soon to be launched in the marketplace.
Moderator: Jim Helfgott, MD Europe, Sand Cherry Associates
Speakers:
Alex Kelleher - CEO, Cognitive Match
Claudio Cerioli, SVP Europe, ARRIS
Sean Walker -Business Development, Barefruit
Trond Neergaard, VP & General Manager, EMEA, Radialpoint Inc.
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12:00 - 13:00
White Plains 5 |
“Turning Cinderella into a Real-World Princess: How the Right Sales Approach can Boost RGU and Conversion Ratio within a Quarter.” (Panel)
(Concurrent session) Historically, cable operators have focused on Products and Marcomms to drive performance, too often using Sales to 'balance the budget.' In this eye-opening session, you’ll see why it actually pays to re-balance efforts in favor of Sales – and how “SIP” (Sales Improvement Program) helped UPC boost the results of various sales channels within one Quarter. We’ll also demonstrate how the right sales approach can help increase sales, while reducing the number of agents. Sound like a fairy tale? Come learn how SIP’s real-world solutions can help you maximize the effectiveness of your sales organization. It’s a session you can’t afford to miss!
Moderator:
Dawn McCall - Managing Partner, International Media & Entertainment Partners, LLC Speakers:
José Carlos Soares - Group Director, Marketing, Sales & New Business Development, cabovisao
Herman Veenstra - VP Marketing Operations, UPC Broadband
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13:00 - 14:00
Conference Foyer |
Networking Lunch
Enjoy a relaxed meal with colleagues and meet the featured presenters. Day 2 lunchtime is a great way to network and share perspectives on EuroSummit ’09, as well as renew old acquaintances and catch up with peers.
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14:00 - 15:00
White Plains 2/3/4 |
Corporate Social Responsibility: An Engine to Create Long-Term Value? (Panel)
CSR has been open to much debate. Yet, perhaps never before has this topic been more relevant, as our world confronts two undeniable forces: an unprecedented financial crisis and the threat of global warming. Proponents make a strong case for CSR, stating that corporations can benefit in multiple ways by operating with longer vs. shorter-term profit horizons. Critics argue that CSR distracts from the fundamental, economic role of businesses, claiming that it’s nothing more than superficial “window-dressing.”
In this panel, you’ll meet some of the world’s leading experts on CSR, as well as cable industry executives who have delivered successful CSR programs. Together, we will explore whether cable companies should consider CSR and if so, how to implement best-in-class initiatives that create long-term value and differentiate you from competitors.
Moderator:
Dr. Kevin Franklin, Associate Director, Maplecroft
Speakers:
Adam Sanderson - SVP Brand Marketing, Disney ABC Networks Group
Bert Holtkamp - VP of Corporate Communications, chellomedia/Liberty Global
Jan de Grave - VP Sustainability, Telenet
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15:00 - 16:00
Conference Foyer |
Post-Summit Cocktails / Closing Remarks
Before catching your flights, stop by to enjoy a final cocktail with colleagues and acquaintances. Share final thoughts about the intensive, two-day EuroSummit in a relaxed, fun atmosphere.
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DAY 1
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