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Thrive don’t just Survive – Don’t miss CTAM Europe’s EuroSummit ‘09

8 June, Switzerland – CTAM Europe (Cable Telecommunications Association for Marketing) will host Europe’s only annual cable marketing conference on September 24-25 at the Sheraton Lisboa Hotel & Spa in Lisbon, Portugal. The announcement was made today by Krisztina Homolay, Managing Director of CTAM Europe.


CTAM Europe is a non-profit membership organization, offering premier cable marketing events, best practices, networking, and educational opportunities to the European cable industry. EuroSummit’09 is a highly interactive and intensive two-day cable-industry conference that focuses on cable marketing initiatives.
It provides a rare opportunity for attendees to connect with the European cable community, develop new relationships, and network with chief executives from leading cable, broadband, content and other industry service providers. Around 300 CEO’s, VP’s and other influential market leaders from all over Europe, representing top organizations such as Virgin Media, UPC, ONO, HBO Central Europe, Unity Media, Fox Channels, ABC / ESPN / Disney, MGM, Telenet and more, are expected to attend.

“We are thrilled to be hosting this year’s EuroSummit in such a vibrant, creative city as Lisbon.  Now into its sixth year, this innovative cable marketing event will shed light on the latest cutting edge marketing tools, explore product trends, provide a unique networking platform, as well as invaluable insight into maintaining a competitive edge,” commented Krisztina Homolay.

The conference will feature two dynamic keynote speakers: Duco Sickinghe, CEO of Telenet a renowned industry leader; and Jeffrey F. Rayport, a Harvard Business School Professor and Founder of Monitor Group's Marketspace who is widely known in media as well business and academic circles.

The following topics will be covered during the conference:

  • Transcending the Hype of Broadband Video: 5 forces, that will determine the future of “Over The Top”
  • Inside Tips on Marketing Smarter in the Down Economy
  • Fighting Fiber with Fiber - How to Market ED 3.0
  • Using Customer Experiences to Compete - while Reducing Churn, Increasing Acquisition and Optimizing Costs
  • Solon European Cable Survey 2009
  • CEO and CMO Forums
  • Driving ARPU in a Down Economy
  • Turning Cinderella into a Real-World Princess: How the Right Sales Approach can Boost RGU and Conversion Ratio within a Quarter

In addition to the EuroSummit, CTAM Europe will also launch its third Creative Awards Competition (CAP). As part of its mission to recognize outstanding achievement and creative excellence in European cable marketing, CTAM Europe is currently inviting operators, networks and content providers to submit their best and brightest marketing campaigns in order to win top accolade in the form of a Gold Creative Award.  

Gold, Silver and Bronze winners will be announced on the 24th of September during EuroSummit ’09 at a special CAP Awards Ceremony during the networking Kick-Off Party. This not-to-be-missed party will be hosted at Belem Bar Cafe, a chic riverside restaurant/bar/club, one of the trendiest spots in Lisbon.


About CTAM Europe
CTAM Europe is the Cable & Telecommunications Association for Marketing and is a non-profit, non-commercial, professional membership organization, dedicated to driving marketing excellence in the cable industry.  As “cable's growth engine" CTAM Europe's mission is to be the premier provider of marketing education, information and networking opportunities to individuals who work in the European cable industry. CTAM Europe's membership represents more than 25 leading companies including cable operators, programmers and service companies that support the industry. The organization is affiliated with CTAM in North America, which began in 1976 and now has more than 5,500 members worldwide.

For more information, please visit our web site at www.ctameurope.com.

For further information please contact:
Celine Xerri-Brook, Publicity     Tel: +44 (0) 1273 719340
 Gibraltar.brook@virgin.net  

EuroSummit 09 website:www.eurosummit09.com
CAP:www.ctamecap.com

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